Spin on Cause Marketing Strategy Stirs Controversy
There’s certainly no shortage of topics that can fuel controversy these days, and sometimes it can come up in unexpected ways. Especially when you ask for opinions about subjects that people are passionate about. You never know what kind of nerve you might hit!
I came across a recent article at BusinessWeek‘s website titled “Meet the Antipreneurs“. The article highlighted businesses that target a growing consumer niche that is jaded about corporate business and big-brand advertising. They primarily promote their products by relying on word of mouth advertising from their customers.
As a former radio guy, I was drawn in by the story of Bill Goldsmith, who runs a successful listener supported internet radio station with a passionate following. What I found intriguing about him and the others in the article, is that they have made a strong emotional connection with a constituency that resonates with their message. According to the BizWeek article, “their marketing strategy is targeted toward consumers who have grown cynical about buying products and services from larger companies, whose methods they deem irresponsible.” I have found that this cynicism is a growing trend, especially among young people, and is influencing buying decisions.
A recent study by the American Marketing Association found that:
- One out of every three consumers said they would be more likely to buy a product or service if they knew that a certain amount of the purchase price was being donated directly to a cause or campaign.
- Young people age 18-24 and women are most likely to buy a product or service connected to cause-related marketing.
- 40% of women versus 30% of men were more likely to buy a product or service if they knew that a certain amount of the purchase price was being donated directly to a cause or campaign.
- 46% of respondents age 18-24 versus 31% of respondents 45-64 were more likely to buy a product or service if they knew that a certain amount of the purchase price was being donated directly to a cause or campaign.
The Pot Gets Stirred
Having that as a background, I floated a link to the article on Twitter and asked people to share their thoughts about the topic. What I found was that he term “antipreneur” seems to be a goad that pricked the sensibilities of most folks. A couple of Twitterbuds were especially bothered by what they felt was BizWeek’s cluelessness and hypocrisy about small business and entrepreneurism. And judging from the comments on the BizWeek article, others were not too thrilled either.
Walt Goshert, of The Marketing Caddy, wrote a scathing blog post lambasting BizWeek, the reporter, the article, and the business owners who were the subject of the article. On Twitter, he deemed the article shallow and too politically correct and wondered if the business owners cared more about the customers or the cause.
I got a similar response on Twitter from J.P. Micek of Tribal Seduction. J.P., along with his wife Deborah Micek, also writes about New Media Marketing at Entrepreneur Magazine’s blog network. He labeled BizWeek a rag, the business owners “anti-capitalist” and zeroed in on the “antipreneur” tag saying the article’s main trope was based on a faulty definition. Micek believes that BizWeek thinks entrepreneurs equal big corporations, but in reality, an entrepreneur is an individual who recognizes an opportunity and acts to profit from it.
I was a little surprised by such a strong reaction, though I do agree that the “antipreneur” label inflames the issues unnecessarily. However, it is precisely this strong reaction that indicates these businesses are doing something right with their marketing strategy. Why? Because the passion that surrounds a cause that you believe in makes for a strong emotional connection with your constituency.
Though I highly respect both Walt and J.P.’s opinions and achievements as marketers and business owners, I think the passion of their politics, fueled by BizWeek’s use of “antipreneur” blinded them in this instance to see the opportunity and viability of a marketing strategy that is cause related. That also applies to the commenters at BizWeek’s article. Personally, I just ignored the “antipreneur” nonsense and the politics of it all to focus on what works as a marketing strategy, period. Let’s just say that it is certain that none of the critics are the target market of the businesses featured in that article!
Transparency, Authenticity and Making an Emotional Connection
The need to be transparent and authentic in your business practices in the new media age is more vital than ever before. People do business with those they know, like and trust. They want to associate with those who have common interests and values. This is true regardless if you are an environmentally conscience vegan who likes granola and hiking in non-leather boots in the wilderness, or a card-carrying N.R.A. member who likes venison and hunting in a 4-wheel drive. One wants to protect Bambi’s right to peaceful coexistence with man and nature, and the other wants to protect the right to bear arms and hunt Bambi down to stock his freezer and fill his belly.
The point is, a message that resonates and forms a strong emotional connection with your constituency is a powerful marketing strategy. If you have a mission driven message that resonates with your customers, you will make a connection that has long term value. As Dr. Seuss once said, “Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.”
So what do you think? Is this type of marketing hypocritical and disingenuous or transparent and genuine. Leave a comment below with your thoughts.
Technorati Tags: business, cause marketing, social entrepreneurship
Lunchtime Meetup with Photographer Brad Crooks
Spur of the moment interview during a lunch meetup with Photographer Brad Crooks. Brad talks about how he has developed a relationship with 150 newspapers across the country worth 6 million readers leading to free travel all over the world.
Making Impact in a Noisy World
Cutting through the clutter and the thousands of marketing messages to reach your target audience is not so easy any more.
David Shenk, in his book “Data Smog: Surviving the Information Glut
Think about it: Every time you flip through a newspaper or magazine, you encounter hundreds of ads. Add to that everything from TV and radio ads to product placements, billboards, direct mail and postcards, ads on the Internet from every direction (an hour of surfing on the web can easily yield more than a thousand ads), ads on the sides of trucks, vans, signs hung on telephone poles, telemarketing ads, door-to-door salesman, the list goes on.
Ken McArthur just spent a solid year researching and mastering the problem of how to get your ideas, products and services noticed, and make sure that people spread your message to the masses so that you can have a personal impact in a world that doesn’t always want to pay attention.
Ken shares exactly what he discovered in his new book “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World“. Ken’s book is for small business owners, CEOs and nonprofit champions who are on a mission to reach the masses.
With the book launch, Ken is handing out thousands of dollars worth of bonuses and no-cost tickets to live events to anyone who orders his book. And even if you don’t want the book, you can still benefit. Ken is also kicking off a coaching program to help others make an impact in the world. With that, he is giving away training from over thirty successful business owners with all kinds of specialties to help you succeed in business. It’s available free at The Impact Factor.
One of the greatest benefits of engaging in social media tools, like Facebook and Twitter, is meeting and developing relationships with outstanding people you wouldn’t otherwise have an opportunity to meet. And one of the most exceptional people I have been privileged to get to know is Dr. Mani Sivasubramanian. Dr. Mani is heart surgeon who is using his internet marketing business to fund heart surgery for under-privileged children in India. He is definitely making an impact.
As part of his efforts, he has established the Dr.Mani Children Heart Foundation, runs an annual 24-hour blogathon, and hosts A Day for Hearts each February 14th, all to raise awareness about Congenital Heart Defects. These activities are also geared to raise funds to sponsor life-saving heart surgeries for children from poor families suffering from congenital heart disease.
With his network of blogs and websites Dr. Mani is an energetic social entrepreneur, philanthropist and teacher. He is a firm believer in the concept of ‘business with “purpose”, Dr.Mani ties in every element of his online work with his passion to help provide expensive, life-saving treatment to poor children in India born with congenital heart defects.
I asked him to share his purpose, vision and mission, how that is helping him to have impact, and offer some guidance on how others can have impact.
1. Regarding Purpose (which has to do with HEART, what you FEEL)
What do you feel is your purpose in life? What is it that you have been put on earth to do? What is your passion, or the heart behind what motivates you? What do you feel it is that that really gets you going with contagious excitement and enthusiasm?
Whoa! That sure sounds weighty! 🙂
I am indeed a firm believer in having a purpose and working towards it. I define ‘purpose’ as being bigger and longer-term than a goal or target which can be hit or reached. A purpose evolves over time, gets bigger, reaches further, and in a sense, is never quite ‘finished’ or ‘achieved’… only ‘progressed towards’.
My skill-set when I started dabbling in online marketing was limited to heart surgery, where I specialized in treating birth defects in children.
The unfortunate reality is that most Indian families needing treatment for their child’s heart birth defects cannot afford the steep costs involved. That led me to explore other options to raise funds to make treatment possible.
So in a way my ‘purpose’ was driven by ‘need’ – and is in alignment with my lifelong dream of treating heart defects. It is what I’m most passionate about, have been since I was around 14 years old.
Working towards that dream, overcoming hurdles and getting past obstacles, persisting and sticking on when the going gets tough, all the while staying focused on the bigger picture of what I’d love to see happen is what keeps me excited and enthused.
My purpose, in that sense, is to ensure that every Indian child has access to affordable, high quality heart healthcare.
Everything I do is a step towards achieving that purpose, or at least, getting closer to that ideal.
2. Regarding Vision (which has to do with CLARITY, what you SEE)
Where are you going with your purpose, what’s the best case, ideal end result you are looking for? What do you see that others need to see? What insight, solution to the problems, or vantage point do you have that others could benefit from? How are you leading others toward that vision?
My ultimate desire might seem too unreal if articulated, so I’ll leave it within the pages of my ‘Dream Book’ for now 🙂
Even my intermediate vision is pretty ambitious, but having found some initial success with what started out as an ‘impossible’ wish, I am a lot more confident now about making it come true than even 5 years ago.
Within the next 3 years, I hope to be able to fund 300 heart surgeries for children every year through a combination of charitable donations and business profits contributed to the Dr.Mani Children Heart Foundation.
To this end, I am streamlining many initiatives already underway, and planning/creating some more with the help of a growing network of supporters and volunteers that in time will make this a reality.
The approaches I’m trying are neither simple, nor guaranteed. But because I am convinced that by trying it out, I will be able to give a few families and children a chance at receiving treatment that they would otherwise not be able to, I stay motivated and energized about these attempts.
My biggest challenge is to get others involved and engaged – not intellectually but emotionally – in the problems faced by parents of kids with CHD (congenital heart defects).
Once that is done, the kind of support that is showered on the project is unbelievable.
So a lot of my efforts are spent to trying to showcase this situation to the right audience, while also pointing out how they can be a part of the solution.
3. Regarding Mission (which has to do with ACTION, what you DO)
How do you carry out your purpose practically? What do you do that gets massive results? What action have you taken that practically demonstrates your ability to accomplish great things?
Initially, everything I did was ‘trial and error’ experimentation. I made many mistakes, wasted many hours and effort going after methods that didn’t work well. But everything was educational, and now I have a set of methods that work well in raising awareness, bringing in cash donations and attracting more volunteers to participate.
A lot of my work in spreading awareness and raising funds has been on the Internet. And to support this effort, a lot of things need to be done offline too, especially related to facilitating the process of transferring funds raised through drives and events into India where they can be used in performing operations. The paperwork and legal procedures to go through are intense and extensive… yet necessary.
But much of the hard work has paid off. The Dr.Mani Children Heart Foundation has sponsored 23 operations until now, and has funds to sponsor another 15 more. Better still, we now have an established donor base that will very likely fund many more operations in the future.
And as our profile grows and track record becomes more meaty, I’m finding that many more people gravitate towards this work we are doing, and offering to help in one way or another.
All this gives me hope that the next few years will see far speedier growth and expansion than the previous ones.
4. How have these factors allowed you to have IMPACT in and on the world around you?
In a deeper sense than I could ever have imagined, my life has become infinitely more satisfying, and even impactful on others, after I chose to start giving to others.
Far more people buy my digital products online because of what the profits will help achieve than they might have done purely for the quality or value they no doubt receive.
I mentioned this in an interview FAST COMPANY magazine did with me a year back. Whenever I run a special offer or promotion to my mailing list and mention that the proceeds will go to charity, my ‘response rates’ DOUBLE or better!
And many top experts in different fields have heard about my work, offered to help and introduced me to their audiences purely because of the work I do with my ‘heart kids’.
If I had been ‘just another infopreneur’, I doubt if any of them would have given me the time of the day!
And on a different note, I get email on a weekly basis from many others who follow me on blogs, forums and ezines, saying how they found what I’m doing inspiring enough to try and emulate this approach in their business, to support a charity or cause they care about.
So there’s a ripple effect that goes far beyond my own small efforts, and that touches many more lives in many wondrous ways. I’m delighted and excited about that, and it is one of the reasons I go against my natural shyness and reticence in ‘tooting my own horn’ to tell others about the things the Internet has allowed me to do.
This interview with you is one such example – if it gets even one reader excited about trying something different to make an impact on our world, to help an unfortunate group, to correct a wrong, to reach out with a helping hand, I’ll be delighted. And I’m sure you’ll be too, Dave. Isn’t that, in a sense, the reason you’re doing this fantastic set of interviews in the first place? 🙂
5. What advice would you have for others who want to have impact; to make a profit AND make a difference?
Follow your heart.
Your PASSION.
And don’t let anyone tell you it “will not work”. Trust me, it will. If you want it to work. And are willing to put in the effort to make it happen.
To do that, to stick through the hassles and setbacks, you’ll need a strong motivation. Your passion will be that motivator.
It’s the spark that sets off the fuel of purpose and creates a roaring fire that will warm the hearts of people who come into contact with you – and encourage them to come closer, get involved and join your effort to make a difference.
The profits are incidental, automatic and practically guaranteed. Yes, the money WILL follow. 🙂
I wrote a short ebook titled “How To Cross The Road” that’s been read by over 5,000 people.
It’s a parable that uses the example of an everyday act like crossing the road, but turns it into a guide to taking your chance, doing things that you’ve always wanted to, grabbing your opportunity to change the world.
It’s a free download from here – http://www.HowToCrossTheRoad.com
Read it. Cross your road. Make a difference.
Good luck, and I wish you all success.
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If you want more help to make and impact in your world, remember that next Tuesday, May 13th, Ken McArthur is releasing “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World“.
To build awareness of his new book, Ken is also giving away training from over thirty successful business owners with all kinds of specialties to help you succeed in business. It’s available free at The Impact Factor.
Can a Mission Statement Help you have Impact?
How does having, or not having a mission statement contribute to an organization’s ability to have impact? Is merely having a mission statement enough? In this video post, I take a look at what mission really is and how to effectively accomplish your mission.
Recently on Twitter, I asked, “Do you have a mission statement, biz or personal? Do you feel you are having impact? Care to share?” Here is some of the feedback that I got. For non-Twitterites, be sure to read from the bottom up. 🙂
I like “Be an Outsider” because it says something about the nature of the organization, while at the same time communicates a passion, a vision and an action – encourage and motivate others to get out and enjoy the great outdoors. Short and to the point, it does the job.
The one from Geoff Livingston “Works Well” is also short, but it takes a little more info to get to the heart of the matter. Jeff runs a PR/marketing communications firm where the mission is more fully stated as, ” Our mission is to develop and execute superior outreach campaigns that deliver results, plain and simple.” He also had a recent blog post on Strategy that spelled out in more detail what his company’s approach is to communications. My comments there reiterate the same thought here – there’s got to something more in back of your mission statement than just the words.
Do you, or does your company have a mission statement? Do you feel like you are having impact? I would love to hear your comments.
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Also, don’t forget that next Tuesday, May 13th, Ken McArthur is releasing “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World“.
To build awareness of his new book, Ken is giving away training from over thirty successful business owners with all kinds of specialties to help you succeed in business. It’s available free at The Impact Factor.
On Purpose Hiking with the Family
Just something fun – a Sunday afternoon hike with the family.
Mission and Impact
What does it take to have impact? How do you know you are having impact? How do you define what it even means to have impact? Over the next couple of weeks, I’m going to consider what effect having a clearly defined purpose, vision and mission has on making an impact. What does it mean to have a purpose, a vision and a mission, and how does that enable you to have impact?
This consideration comes on the front end of a book launch of a friend of mine named Ken McArthur. On May 13th, Ken has a new book coming out called “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World“. The book will delve into stories of ordinary people who have left their marks on the world and the simple actions you can implement to ensure you make an impact on your world as well. Ken is also launching a coaching program and to build awareness of that and his new book, he is giving away over 100 hours of audio training from over thirty of his hand-picked personal advisers and colleagues across a spectrum of business specialties. It’s free at The Impact Factor.
I’m looking forward to exploring this theme with you and to your comments.
Internet Marketing with a Mission
If you keep up with this blog, it’s obvious that it’s been many moons since I’ve posted. I’ve been in social media hibernation focusing on my family. I probably should have put something up way before now, and I apologize to anyone who cares enough to read my stuff. I realize that in the world of internet marketing and social media that’s kind of a big no-no, but sometimes to be on-purpose and fulfill your real mission, you gotta do what you gotta do.
However, I am now thawing out to get re-engaged. Some things I’m working on are moving my blog to my own hosted site, writing an article about the perils and pitfalls of social media, and a putting together a white paper on social media strategies. More on that later, but I’m mostly emerging from hibernation to tell you about my friend Jason Marshall and his pal Petey.
An Internet Marketer on a Mission.
Jason was a contestant on the internet’s first reality show, The Next Internet Millionaire and turned everyone’s head by voting himself off the show! His desire to stay true to his sense of mission out-weighed his desire to make a lot of money. As a key part of Jason’s mission, he is a full time aide to a 12 year old boy named Petey who is suffering from a fatal disease called Duchenne Muscular Dystrophy. Here’s a short video of Jason and Petey:
Jason is trying to raise money to buy a van to help transport Petey and his motorized wheelchair to appointments and outings. To do that, he has rallied some very successful internet marketers to put together a package of business building products as an incentive for people to help out. The package is worth over $2,000 real value for less than a hundred bucks. If you’re not interested in the package, you can just donate any amount. He launched last week and is still a bit short of the goal and is trying to make it by Petey’s birthday, which is this Friday, April 18th. If you’d like to help and get a great deal, check out: Petey’s Power Pack.
Measuring Intangibles Revisted – Social Media Metrics & ROI
A few weeks back I wrote a post about quantifying and measuring intangibles for Return on Investment (ROI) metrics (January 19, 2008, Measuring Intangibles – Making Impact the Bottom Line). The conversation got going based on a discussion about social media metrics with blogger Beth Kanter. I made the point that sometimes issues such as influence are not so easy to measure, but the impact is real nonetheless. I expressed my concern that businesses & nonprofits could miss opportunities because because they may find themselves unwilling to participate in activities that are not easily measured, but may otherwise prove beneficial. My conclusion to the thought was, “Focus on the mission, measure what you can, and the money will follow. Impact is the bottom line.”
However, lest anyone accuse me of throwing out metrics as a valuable and necessary tool for business development, I put together a short list of resources that shed light on measuring the impact of social media. As the saying goes, “you can’t manage what you can’t measure.” So any effort to better understand and quantify the impact of any strategic activity provides accountability and the benchmarks necessary to monitor progress. In fact, this is a key component that I include in all of the strategic planning that I do with my clients.
Here are a few of the resources that I have found useful in exploring the measurement of social media:
Latest Trend in Social Media: How to Listen Effectively and Engage in the Conversation
A free webinar archive featuring Senior Forrester Research Analyst Jeremiah Owyang and Glenn Fannick of Dow Jones has a great basic introduction to social media then gets into specifics of measurement.
This is one of the many resources provided by Owyang in a Social Media Measurement archive at his Web Strategy by Jeremiah blog. Tons of great stuff here.
Measuring Social Media Efforts
Social Media Consultant Chris Brogan takes a little different approach as he writes about mapping your social media activities to get a handle on the effectiveness of your efforts.
The ROI of Social Media
An article by Beth Kanter on The Nonprofit Technology Network (NTEN) blog gives a good overview with lots of links and Beth’s typical thoughtfulness and depth on the topics she engages in. Her blog also has a wealth of info about social media ROI.
Measurement, ROI & Social Media
Blogger and ACDSee Community Manager Connie Bensen was part of a meme detailing her approach to using quantitative and qualitative metrics in measuring social media ROI. The meme was started by Geoff Livingston at The Buzz Bin blog and has lots of great insight from others who were tagged in the meme.
Ten Things to Know About Measuring Social Media
Marketing Consultant Larry Chase has an article in his Web Digest for Marketers written by web metrics expert Jim Sterne. This perspective comes at social media measurement from someone with a background in traditional web analytics. Many social media consultants feel that traditional web metrics are not that helpful when dealing with social media, but Sterne provides some useful insights that the social media pundits don’t tend to focus on.
A Not So Final Word…
Like social media itself, the measurement of it’s ROI is clearly evolving with the needs of it’s users. Would standards be helpful? Surely. But in the end, the organization doing the measuring has to determine what is most important to them. Whether you lean toward measuring hard numbers, e.g., subscribers, comments, links, etc., or influence and organic relationship building, an effective social media strategy is necessary for any organization seeking deeper engagement and interaction with it’s constituents. In business, selling widgets and building relationships are not mutually exclusive. But if you don’t have the relationships, who are you gonna sell your widgets to?
Feel free to add a comment with other resources on social media metrics & ROI that you have found helpful.
Capital + Marketing = Growth – The Capital Factor
While I was in Orlando at JVAlert, I made the comment to someone there about how cool it would be to have an event like that in my hometown of Denver, Colorado. Then lo and behold I just ran across this event called The Capital Factor, being held in Denver April 5 & 6, 2008. This one-of-a-kind event combines how to raise business capital with killer strategies in internet marketing, direct & offline marketing, investing, financial independence, and professional development. Coming on the heels of my last post about business development and networking, I thought it would be good to put this out there for people to check out.
Whether you’ve owned your business for the past ten years, just started yesterday or even plan to start one next week, there’s no better place to be on April 5th and 6th than The Capital Factor.
Here are just some of the topics to be covered thoughout the weekend:
- Triple your profits using the right tools the right way … and see how technology can automate your marketing efforts and systematize your sales process.
- Create high impact off-line marketing … without draining your resources.
- Attract venture capital and angel investors … by learning exactly what they’re looking for in an investment project.
- Increase your leads and sales from the Internet … on a shoestring budget.
- Gain trust in your financial numbers … and make better business decisions.
- Use audio and video to promote your business … without spending the usual $2,500 to $15,000 production houses charge.
- Evaluate your current credit score … so you can make a plan to improve it and create more financial options.
- Enjoy significant tax breaks … and learn which programs can deliver tax incentives right to your bank account.
The question of growth—and profit—is a daily struggle for most business owners. The Capital Factor Conference, features 11 business growth experts who will show step-by-step strategies that will explode your business growth right now.
Armand Morin started online in 1996, generating over $35,000,000 in revenue from his personal online businesses since then. This doesn’t include the millions of dollars his students have produced from his teachings. Armand will show specific real-life examples of what works today online rather than what used to work even just two years ago. He’ll talk about blogs, SEO, copywriting, website layout, sales letters, and how you can apply these tactics to your own Internet strategy and get result the very next day.
Rick Raddatz was a technical executive at Microsoft from 1988 and 2000, where he often met with Bill Gates and other high-level executives. As part of his job, he consulted with CIOs at over 100 Fortune 500 companies. He founded Xiosoft, his current company, in 2002. Xiosoft has helped more than 10,000 businesses realize their true potential by pioneering several widely used web-based tools and utilities.
Rick has a knack for taking complex technology and making it easy to understand and apply. “As a business owner,” he says, “… you don’t have time to do everything. Learn to use tools and let them do some of the work for you to make a difference in your bottom line.” Rick will show how to triple your income using the right tools the right way. He’ll demonstrate several new web-based tools to help increase your leads and sales. Just one of these tools helped a brick & mortar business with a depleted marketing budget enjoy $78,000 in sales from just 2 audio e-mails.
Slap Google back! A former Google employee, Simon Leung is now a full-time Internet Marketer and Google AdWords consultant, author, speaker, coach and mentor. Simon has insider knowledge that you can use to maximize your online ad campaigns, get higher positions while spending the least amount of money per click, and get the most return possible. Simon will share with you the most current tips and tactics for using Google AdWords to their fullest potential.
David Bullock is best known for introducing advanced testing and tracking and innovation methods that have increased conversion rates for his students as much as 600%. He has been featured in both Direct Marketing News and Black Enterprise Magazine and Entrepreneur Radio. He has been a successful online/offline business owner for over three years after a successful $100,000,000 international sales career in the industrial automation and manufacturing industry.
David will help you to understand your prospects on a deeper level which will help you ultimately convert more targeted prospects into paying customers. Put his scientific selling approach to use immediately for your own business and watch your sales soar to new levels.
Bob Smith has been responsible for generating more than $1.3 billion in new sales for businesses over the past 6 years. One of his clients produced $24 Million in just 48 days. Bob was recently honored as the single best entrepreneur for marketing on ABC’s Heartbeat of America. In 2006, he was the first runner-up at the Stevie Awards (the Oscars of the marketing world). He will share several high-impact off-line marketing strategies for the 21st century that, until now, have been proprietary and reserved only for his high paying clients. He will show how to out market, out maneuver, and bury your competition using high impact marketing.
Brendan Burchard is the author of Life’s Golden Ticket and a highly-acclaimed life coach, leadership speaker, and business consultant. Brendon was blessed to receive life’s golden ticket—a second chance—ten years ago after surviving a dramatic car accident in a third-world country. Since then, he has dedicated his life to helping individuals, teams and organizations create and master change. His clients have included Accenture, JC Penney, eBay, Best Buy, Nordstrom, Levi’s, Gateway, Walgreens, Federal Mogul, and thousands of executives and entrepreneurs in speeches and seminars across the country. His media appearances have included ABC World News, CBS-NY Early Show, NPR stations, Oprah and Friends, and other popular programs.
Brendon will share why nonprofit and corporate partnerships are the most important and effective marketing strategy for building your brand and business; how to position yourself so that nonprofits and major corporations will spend thousands of dollars on promoting YOU to their members, customers and communities; how to identify “perfect-fit” nonprofit and corporate partnerships…and how to write the perfect partnership proposal to stand out and win the deal fast; how to incorporate your partnership platforms in marketing materials, loan requests, book proposals, sponsorship requests or any document that can build your business; and what you MUST do to win partnerships and sponsorships.
As I mentioned in my last post, I heard Brendon speak at JVAlert and he is a dynamic speaker with a powerful message. There will also be other speakers to talk about investing, real estate and finance, as well as a panel discussion moderated by a friend of mine, Mark Crowley, who is a former Broadcast Citizen Of The Year from The Colorado Broadcasters Association.
It looks like to me this will be a really good event for anyone in business who wants to learn marketing, investment and finance strategy.
It’s late notice, but they do have an Early Bird Discount, but it is almost over. If you register by February 22nd you get a $400 discount.
Go here, and infuse your business with The Capital Factor.
Mission Driven Marketing 