How does having, or not having a mission statement contribute to an organization’s ability to have impact? Is merely having a mission statement enough? In this video post, I take a look at what mission really is and how to effectively accomplish your mission.

Recently on Twitter, I asked, “Do you have a mission statement, biz or personal? Do you feel you are having impact? Care to share?” Here is some of the feedback that I got. For non-Twitterites, be sure to read from the bottom up.

I like “Be an Outsider” because it says something about the nature of the organization, while at the same time communicates a passion, a vision and an action – encourage and motivate others to get out and enjoy the great outdoors. Short and to the point, it does the job.

The one from Geoff Livingston “Works Well” is also short, but it takes a little more info to get to the heart of the matter. Jeff runs a PR/marketing communications firm where the mission is more fully stated as, ” Our mission is to develop and execute superior outreach campaigns that deliver results, plain and simple.” He also had a recent blog post on Strategy that spelled out in more detail what his company’s approach is to communications. My comments there reiterate the same thought here – there’s got to something more in back of your mission statement than just the words.

Do you, or does your company have a mission statement? Do you feel like you are having impact? I would love to hear your comments.

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Also, don’t forget that next Tuesday, May 13th, Ken McArthur is releasing “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World“.

To build awareness of his new book, Ken is giving away training from over thirty successful business owners with all kinds of specialties to help you succeed in business. It’s available free at The Impact Factor.

Just something fun – a Sunday afternoon hike with the family.