Cutting through the clutter and the thousands of marketing messages to reach your target audience is not so easy any more.
David Shenk, in his book “Data Smog: Surviving the Information Glut” states that in 1971 we were exposed to an average of 560 advertising messages per day. By 1997 that number had grown to over [...]
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How does having, or not having a mission statement contribute to an organization’s ability to have impact? Is merely having a mission statement enough? In this video post, I take a look at what mission really is and how to effectively accomplish your mission.
Recently on Twitter, I asked, “Do you have [...]
Filed under: impact, mission, strategy, vision | Tagged: impact, Ken McArthur, mission statements, purpose, vision | 8 Comments »
What does it take to have impact? How do you know you are having impact? How do you define what it even means to have impact? Over the next couple of weeks, I’m going to consider what effect having a clearly defined purpose, vision and mission has on making [...]
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Ken McArthur
Whew! Finally catching up from being out of town for five days to write this post. Last weekend, I was in Orlando, Florida attending an internet marketing event called JVAlert Live!, hosted by internet marketer Ken McArthur. This event is unique because it is really set up by Ken to foster joint venture partnerships [...]
Filed under: business development, networking | Tagged: business development, JVAlert, Ken McArthur, networking | No Comments »
