Measuring Intangibles - Making Impact the Bottom Line

While checking in at Facebook the other day, I got into an interesting dialog with Social Media Consultant Beth Kanter. Beth is also a professional blogger and writes about the use of social media tools in the nonprofit sector for social change. I saw a status update that said “Beth Looking for resources and [...]

Persuasion & Influence

Recently, I’ve been spending some time on Facebook to connect with other social media aficionados, internet marketers, and social entrepreneurs. One of the groups that I belong to is called “Persuasion and Influence”, hosted by author and internet marketer, Dave Lakhani. This group is made up of people interested in persuasion, persuasive marketing, public relations, [...]