Cutting through the clutter and the thousands of marketing messages to reach your target audience is not so easy any more.
David Shenk, in his book “Data Smog: Surviving the Information Glut” states that in 1971 we were exposed to an average of 560 advertising messages per day. By 1997 that number had grown to over [...]
Filed under: impact | Tagged: impact, Ken McArthur | No Comments »
How does having, or not having a mission statement contribute to an organization’s ability to have impact? Is merely having a mission statement enough? In this video post, I take a look at what mission really is and how to effectively accomplish your mission.
Recently on Twitter, I asked, “Do you have [...]
Filed under: impact, mission, strategy, vision | Tagged: impact, Ken McArthur, mission statements, purpose, vision | 8 Comments »
What does it take to have impact? How do you know you are having impact? How do you define what it even means to have impact? Over the next couple of weeks, I’m going to consider what effect having a clearly defined purpose, vision and mission has on making [...]
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If you keep up with this blog, it’s obvious that it’s been many moons since I’ve posted. I’ve been in social media hibernation focusing on my family. I probably should have put something up way before now, and I apologize to anyone who cares enough to read my stuff. I realize that in the world [...]
Filed under: impact, marketing | Tagged: cause marketing, impact, internet marketing, jason marshall, muscular dystrophy | 1 Comment »
Flowers and candy aren’t the only gifts being given this Valentine’s Day. Dr.Mani Sivasubramanian is giving an opportunity for people to give the gift of life.
Dr. Mani is heart surgeon who is using his internet marketing business to fund heart surgery for under-privileged children in India. A DAY FOR HEARTS: Congenital Heart Defects Awareness Day [...]
Filed under: fundraising, impact, leadership | Tagged: cause marketing, Dr. Mani, fundraising, impact, leadership | 2 Comments »
Recently, I’ve been spending some time on Facebook to connect with other social media aficionados, internet marketers, and social entrepreneurs. One of the groups that I belong to is called “Persuasion and Influence”, hosted by author and internet marketer, Dave Lakhani. This group is made up of people interested in persuasion, persuasive marketing, public relations, [...]
Filed under: impact, leadership, strategy, vision | Tagged: Dave Lakhani, entrepreneurship, Facebook, impact, influence, leadership, passion, strategy, vision | 1 Comment »
