A few weeks back I wrote a post about quantifying and measuring intangibles for Return on Investment (ROI) metrics (January 19, 2008, Measuring Intangibles - Making Impact the Bottom Line). The conversation got going based on a discussion about social media metrics with blogger Beth Kanter. I made the point that sometimes issues such [...]
Filed under: ROI, impact, social media | Tagged: Beth Kanter, Chris Brogan, Connie Benson, Geoff Livingston, impact, Jeremiah Owyang, Larry Chase, measurement, ROI, social media | 7 Comments »
