Spin on Cause Marketing Strategy Stirs Controversy

Posted on June 26, 2008 by Dave Webb

Photo by Brave New Films
There’s certainly no shortage of topics that can fuel controversy these days, and sometimes it can come up in unexpected ways. Especially when you ask for opinions about subjects that people are passionate about. You never know what kind of nerve you might hit!
I came across a recent article at BusinessWeek’s [...]

Filed under: cause marketing, strategy | Tagged: , , | 13 Comments »

Internet Marketing with a Mission

Posted on April 13, 2008 by Dave Webb

If you keep up with this blog, it’s obvious that it’s been many moons since I’ve posted. I’ve been in social media hibernation focusing on my family. I probably should have put something up way before now, and I apologize to anyone who cares enough to read my stuff. I realize that in the world [...]

Filed under: impact, marketing | Tagged: , , , , | 1 Comment »

The Best Valentine - A Day for Hearts

Posted on February 14, 2008 by Dave Webb

Flowers and candy aren’t the only gifts being given this Valentine’s Day. Dr.Mani Sivasubramanian is giving an opportunity for people to give the gift of life.
Dr. Mani is heart surgeon who is using his internet marketing business to fund heart surgery for under-privileged children in India. A DAY FOR HEARTS: Congenital Heart Defects Awareness Day [...]

Filed under: fundraising, impact, leadership | Tagged: , , , , | 2 Comments »