Comments for Mission Driven Marketing

Comment on Can a Mission Statement Help you have Impact? by Heather

Heather — Thu, 29 Jul 2010 19:30:02 +0000

Maggie F. Keenan: You are talking about impact statements for project based organizations (No need to separate profit and nonprofits) – it’s a different tool. In the same way you describe mission statements, impact statements are applied – grants pull in funding agencies using impact statements (end world poverty and such) and there is always a leap of faith that must be done to show that a project accomplished the desired impact.

Mission statements are not for funders alone they are for potential members, employees, etc to motivate them to participate. They should clarify the group’s unique grounding and role in the big picture. You are right though -sometimes (too often) they just suck.

Also tagline – is another thing (be an outsider is an example).

Comment on Making an Impact in India – and Globally – An Interview with Dr. Mani by Paul Doyle

Paul Doyle — Mon, 22 Feb 2010 17:19:30 +0000

Thank you so much! I have a new business that I would like to utilize to help in fundraising efforts. Please contact me at the above location. It’s a fun transfer for kids of all ages to color in and can be used as a fundraiser. My passion to make a difference has also lead to a new Possitudes line. Look forward to working with you.
Paul

Comment on Can a Mission Statement Help you have Impact? by gale smith

gale smith — Mon, 30 Nov 2009 19:53:11 +0000

Thanks!!
-g

Comment on Spin on Cause Marketing Strategy Stirs Controversy by Bob McClain

Bob McClain — Wed, 28 Oct 2009 15:14:27 +0000

I agree that some people completely missed the real value of the conversation and that is that value-driven marketing is a powerful and successful marketing strategy. It is also much easier for a small business to implement this kind of strategy than for a large corporation.

A coffee shop owner who donates a certain portion of their profits to breast cancer research and participates in fund-raisers will be perceived as much more genuine than if Ecolabs did the same thing.

However, there are ways around the “anti-big corporation” attitudes. McDonalds opened Chipotle as quietly as they could and the stores took off like a rocket because very few people realized this was a McDonalds business until it was too late. They were hooked on the convenience, the quality, the prices and the “cool” marketing.

What if Barnes & Noble quietly started a chain of small, intimate “neighborhood” bookstores as franchises, owned and operated by locals, but backed by the corporate efficiencies and marketing muscle of B & N? Would there be an anti-Walmart style backlash?

Comment on Of Poverty, Slavery & Social Media for Social Change by Cambodia

Cambodia — Wed, 29 Apr 2009 05:44:02 +0000

Cambodia relies too much on two industries: textile and tourism. These industries are particularly vulnerable to the global economic downturn. We need to focus our efforts on our natural strength, which is agriculture, not tourism or textile.

Comment on Spin on Cause Marketing Strategy Stirs Controversy by Gloria Holmes Cooper

Gloria Holmes Cooper — Fri, 23 Jan 2009 22:24:04 +0000

I agree with Maddie in that regardless of the label it is still marketing to a target audience. I think sometimes the new millennnials have simply found a new hook by calling it cause driven. I don’t mean to knock the altuistic sounding handles but as Joe said, even non- profits have to put the groceries on the table.
The big corporations have so finely honed target advertising to specific demographics that we often feel almost spied upon! I think maybe that is the real issue with anti-preneurs, that of feeling manipulated. I think the real appeal of cause driven marketing is feeling the opportunity and freedom to choose to identify with a common cause (maybe even containing a certain nobility to it) even when they know they are being solicited for business.

Comment on Lunchtime Meetup with Photographer Brad Crooks by Dave Webb

Dave Webb — Sun, 18 Jan 2009 20:55:57 +0000

I do have a couple of other videos that are posted on YouTube that are already embedded here. Profile is at http://youtube.com/MissionDrivenTV.

Comment on Lunchtime Meetup with Photographer Brad Crooks by Gloria Holmes Cooper

Gloria Holmes Cooper — Thu, 15 Jan 2009 04:41:29 +0000

Dave,
Good interview and very interesting. I like the video embedded in your website. What are your ideas about using it for business purposes? I like the info Brad gave it was inspiring. Maybe that sort of content will be a good draw. Have you posted anything on youtube like this that would lead back to your website?

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