Comments for Mission Driven Marketing http://missiondrivenmarketing.com Wed, 07 Jan 2009 18:33:33 +0000 http://wordpress.org/?v=MU hourly 1 Comment on Spin on Cause Marketing Strategy Stirs Controversy by Want to Be Famous at FriendFeed? Jazz Up What You Share with the FriendFeed Bookmarklet | GROWMAP.COM http://missiondrivenmarketing.com/2008/06/26/spin-on-cause-marketing-strategy-stirs-controversy/#comment-69 Want to Be Famous at FriendFeed? Jazz Up What You Share with the FriendFeed Bookmarklet | GROWMAP.COM Tue, 09 Dec 2008 21:26:04 +0000 http://missiondrivenmarketing.wordpress.com/?p=60#comment-69 [...] FriendFeed bookmarklet did NOT pick up their title Spin on Cause Marketing Strategy Stirs Controversy from their post so it is important to add a title for them when sharing. Often I use their titles; [...] [...] FriendFeed bookmarklet did NOT pick up their title Spin on Cause Marketing Strategy Stirs Controversy from their post so it is important to add a title for them when sharing. Often I use their titles; [...]

]]> Comment on Measuring Intangibles Revisted - Social Media Metrics & ROI by Measure your Social Media Marketing Campaign results! | Aleyda Solis Blog | Web Enthusiast, Developer and Promoter http://missiondrivenmarketing.com/2008/02/21/measuring-intangibles-revisted-social-media-metrics-roi/#comment-61 Measure your Social Media Marketing Campaign results! | Aleyda Solis Blog | Web Enthusiast, Developer and Promoter Sun, 07 Sep 2008 11:59:48 +0000 http://missiondrivenmarketing.wordpress.com/?p=21#comment-61 [...] Measuring Intangibles Revisted - Social Media Metrics & ROI [...] [...] Measuring Intangibles Revisted - Social Media Metrics & ROI [...]

]]> Comment on Measuring Intangibles Revisted - Social Media Metrics & ROI by Plurkshops » Plurkshop on Social Media Measurement: the Participants http://missiondrivenmarketing.com/2008/02/21/measuring-intangibles-revisted-social-media-metrics-roi/#comment-58 Plurkshops » Plurkshop on Social Media Measurement: the Participants Fri, 11 Jul 2008 19:52:09 +0000 http://missiondrivenmarketing.wordpress.com/?p=21#comment-58 [...] After the plurkshop, DaveWebb, shared a link to similar topics he had discussed on Mission Driven Marketing. [...] [...] After the plurkshop, DaveWebb, shared a link to similar topics he had discussed on Mission Driven Marketing. [...]

]]> Comment on Measuring Intangibles Revisted - Social Media Metrics & ROI by Nascar http://missiondrivenmarketing.com/2008/02/21/measuring-intangibles-revisted-social-media-metrics-roi/#comment-57 Nascar Thu, 10 Jul 2008 21:36:48 +0000 http://missiondrivenmarketing.wordpress.com/?p=21#comment-57 very interesting post. it is hard to judge the roi. very interesting post. it is hard to judge the roi.

]]> Comment on Spin on Cause Marketing Strategy Stirs Controversy by Dave Webb http://missiondrivenmarketing.com/2008/06/26/spin-on-cause-marketing-strategy-stirs-controversy/#comment-56 Dave Webb Mon, 30 Jun 2008 23:31:35 +0000 http://missiondrivenmarketing.wordpress.com/?p=60#comment-56 Roger - I agree with your observation about the millennials. A younger demographic often expects a more edgy, in-your-face approach to marketing and will respond if you connect with them. Thanks for your insights & contribution to the conversation! Roger - I agree with your observation about the millennials. A younger demographic often expects a more edgy, in-your-face approach to marketing and will respond if you connect with them.

Thanks for your insights & contribution to the conversation!

]]> Comment on Spin on Cause Marketing Strategy Stirs Controversy by Roger Carr http://missiondrivenmarketing.com/2008/06/26/spin-on-cause-marketing-strategy-stirs-controversy/#comment-55 Roger Carr Mon, 30 Jun 2008 10:40:13 +0000 http://missiondrivenmarketing.wordpress.com/?p=60#comment-55 Hi Dave, One key point of marketing is to identify who your target audience is. If your target audience is not young people (primarily in the millennial generation), then this article is not going to resonate very well. In general, the millennial generation is influenced by a desire to support worthy causes. They steer away from large corporations and traditional advertising. They also are very mobile and "networked." I don't care for the term antipreneur, but getting upset over the message in the article is not going to change the new generation. We're going to have to understand what is important to them and market to using terms and communication channels where they can be reached. I did not feel the article was "anti-marketing" as much as it was addressing "new marketing." Hi Dave,

One key point of marketing is to identify who your target audience is. If your target audience is not young people (primarily in the millennial generation), then this article is not going to resonate very well.

In general, the millennial generation is influenced by a desire to support worthy causes. They steer away from large corporations and traditional advertising. They also are very mobile and “networked.” I don’t care for the term antipreneur, but getting upset over the message in the article is not going to change the new generation. We’re going to have to understand what is important to them and market to using terms and communication channels where they can be reached.

I did not feel the article was “anti-marketing” as much as it was addressing “new marketing.”

]]> Comment on Spin on Cause Marketing Strategy Stirs Controversy by Dave Webb http://missiondrivenmarketing.com/2008/06/26/spin-on-cause-marketing-strategy-stirs-controversy/#comment-54 Dave Webb Sun, 29 Jun 2008 02:45:14 +0000 http://missiondrivenmarketing.wordpress.com/?p=60#comment-54 Maddie - "It’s all marketing. When it works, it’s because it’s genuinely motivated. If not, the web 2.0 world will see right through it." I think you make a good point here. If a business uses an "anti-marketing" marketing strategy to make a strong emotional connection to their target market, they've given them what they want in their relationship building experience, and ultimately, their buying experience.Today's marketplace is not stupid. They'll know if you're not real and they may even realize your "anti-marketing" message really is marketing. But they won't care if you market to them if they identify with the message you are putting out there. Excellent insights from a fresh voice - just what I hoped for (and expected) when I pointed you here! :-) Joe - It's true that it can be difficult to be authentic, but that "common thread" that tells the "Real Story" is what organizations need to be focusing on in the new networked economy. Good products and services that provide good value are not enough for an organization to cut through the clutter these days. People are bone-weary from the burden of sifting through the thousands of marketing messages they are exposed to every day. Making that emotional connection on something they are already passionate about may just be the energy drink they've been looking for. Maddie - “It’s all marketing. When it works, it’s because it’s genuinely motivated. If not, the web 2.0 world will see right through it.” I think you make a good point here. If a business uses an “anti-marketing” marketing strategy to make a strong emotional connection to their target market, they’ve given them what they want in their relationship building experience, and ultimately, their buying experience.Today’s marketplace is not stupid. They’ll know if you’re not real and they may even realize your “anti-marketing” message really is marketing. But they won’t care if you market to them if they identify with the message you are putting out there.

Excellent insights from a fresh voice - just what I hoped for (and expected) when I pointed you here! :-)

Joe - It’s true that it can be difficult to be authentic, but that “common thread” that tells the “Real Story” is what organizations need to be focusing on in the new networked economy. Good products and services that provide good value are not enough for an organization to cut through the clutter these days. People are bone-weary from the burden of sifting through the thousands of marketing messages they are exposed to every day. Making that emotional connection on something they are already passionate about may just be the energy drink they’ve been looking for.

]]> Comment on Spin on Cause Marketing Strategy Stirs Controversy by Joe Dager http://missiondrivenmarketing.com/2008/06/26/spin-on-cause-marketing-strategy-stirs-controversy/#comment-52 Joe Dager Sat, 28 Jun 2008 20:19:34 +0000 http://missiondrivenmarketing.wordpress.com/?p=60#comment-52 I thought the article was right on. However, it is difficult to be authentic. So many small businesses work under the pressure of having to put groceries on the table today that they will seldom tell their "Real Story." But also more amazing is that typically when small business and even nonprofits look back on the previous 12 months they can find a common thread that attracted their best customers to them. That is how I explain their hook or their authenticity. Without checking sources, but often looking to Dr. Seuss for inspiration, did he not have a book on "I want to be somebody different." I thought the article was right on. However, it is difficult to be authentic. So many small businesses work under the pressure of having to put groceries on the table today that they will seldom tell their “Real Story.” But also more amazing is that typically when small business and even nonprofits look back on the previous 12 months they can find a common thread that attracted their best customers to them. That is how I explain their hook or their authenticity.

Without checking sources, but often looking to Dr. Seuss for inspiration, did he not have a book on “I want to be somebody different.”

]]> Comment on Spin on Cause Marketing Strategy Stirs Controversy by Maddie Grant http://missiondrivenmarketing.com/2008/06/26/spin-on-cause-marketing-strategy-stirs-controversy/#comment-51 Maddie Grant Sat, 28 Jun 2008 19:52:17 +0000 http://missiondrivenmarketing.wordpress.com/?p=60#comment-51 Dave, thanks for pointing me to this discussion! What I find really funny about the whole hoo-ha, and what many commenters on the article are reacting against, is that this type of cause-related "anti-marketing" marketing, is just another kind of marketing. I think you are right that the "anti-preneur" label is misleading and is actually irrelevant to the subject, which is using causes or politics to sell something. This can fall under what Rohit Bhargava calls "un-whatever marketing" (positioning your brand as the opposite of something else) OR "karmic marketing" (doing good with your brand), but it's all marketing. When it works, it's because it's genuinely motivated. If not, the web 2.0 world will see right through it. Personally, I see it all as a very Gen-X style of doing things, where you can have different layers of meaning to what you are doing - i.e. selling something, building a business, making money, advancing a cause, bettering the world. For associations and non-profits, this is actually a very good model because non-profits are actually NOT not-for-profit, they have to make a living and stay in business like everybody else, but they are uncomfortable with that paradox. Dave, thanks for pointing me to this discussion! What I find really funny about the whole hoo-ha, and what many commenters on the article are reacting against, is that this type of cause-related “anti-marketing” marketing, is just another kind of marketing. I think you are right that the “anti-preneur” label is misleading and is actually irrelevant to the subject, which is using causes or politics to sell something. This can fall under what Rohit Bhargava calls “un-whatever marketing” (positioning your brand as the opposite of something else) OR “karmic marketing” (doing good with your brand), but it’s all marketing. When it works, it’s because it’s genuinely motivated. If not, the web 2.0 world will see right through it. Personally, I see it all as a very Gen-X style of doing things, where you can have different layers of meaning to what you are doing - i.e. selling something, building a business, making money, advancing a cause, bettering the world. For associations and non-profits, this is actually a very good model because non-profits are actually NOT not-for-profit, they have to make a living and stay in business like everybody else, but they are uncomfortable with that paradox.

]]> Comment on Spin on Cause Marketing Strategy Stirs Controversy by Dave Webb http://missiondrivenmarketing.com/2008/06/26/spin-on-cause-marketing-strategy-stirs-controversy/#comment-50 Dave Webb Fri, 27 Jun 2008 22:26:52 +0000 http://missiondrivenmarketing.wordpress.com/?p=60#comment-50 JP - Duly noted. Thanks for the clarification and your contribution to the conversation. JP - Duly noted. Thanks for the clarification and your contribution to the conversation.

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