Measuring Intangibles Revisted - Social Media Metrics & ROI

A few weeks back I wrote a post about quantifying and measuring intangibles for Return on Investment (ROI) metrics (January 19, 2008, Measuring Intangibles - Making Impact the Bottom Line). The conversation got going based on a discussion about social media metrics with blogger Beth Kanter. I made the point that sometimes issues such [...]

Of Poverty, Slavery & Social Media for Social Change

Can $10 bucks make a difference in the life of a child caught in slavery or poverty? The Case Foundation thinks so.
To prove it, the foundation is awarding a total of $750,000 through the Giving Challenge, an initiative designed to inspire greater philanthropy and introduce new ways to give through simple online technology. Case launched [...]

Measuring Intangibles - Making Impact the Bottom Line

While checking in at Facebook the other day, I got into an interesting dialog with Social Media Consultant Beth Kanter. Beth is also a professional blogger and writes about the use of social media tools in the nonprofit sector for social change. I saw a status update that said “Beth Looking for resources and [...]

Dipping the Toe into the Social Media Stream

Well I’ve finally done it. I’ve got a blog. Just because I have one, does that make me a blogger in the true sense of the word? How often do you have to post to be relevant? I can tell you that working a full time job and helping my dear wife homeschool our four [...]