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	<title>Comments on: Measuring Intangibles &#8211; Making Impact the Bottom Line</title>
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	<link>http://missiondrivenmarketing.com/2008/01/19/measuring-intangibles-making-impact-the-bottom-line/</link>
	<description>Business Development &#124; Strategic Planning &#124; Marketing &#124; Social Media &#124; Denver, Colorado</description>
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		<title>By: Measuring Intangibles Revisted - Social Media Metrics &#38; ROI &#171; Mission Driven Marketing</title>
		<link>http://missiondrivenmarketing.com/2008/01/19/measuring-intangibles-making-impact-the-bottom-line/#comment-12</link>
		<dc:creator>Measuring Intangibles Revisted - Social Media Metrics &#38; ROI &#171; Mission Driven Marketing</dc:creator>
		<pubDate>Thu, 21 Feb 2008 18:15:38 +0000</pubDate>
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		<description>[...] I wrote a post about quantifying and measuring intangibles for Return on Investment (ROI) metrics (January 19, 2008, Measuring Intangibles - Making Impact the Bottom Line). The conversation got going based on a discussion about social media metrics with blogger Beth [...]</description>
		<content:encoded><![CDATA[<p>[...] I wrote a post about quantifying and measuring intangibles for Return on Investment (ROI) metrics (January 19, 2008, Measuring Intangibles &#8211; Making Impact the Bottom Line). The conversation got going based on a discussion about social media metrics with blogger Beth [...]</p>
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		<title>By: Beth Kanter</title>
		<link>http://missiondrivenmarketing.com/2008/01/19/measuring-intangibles-making-impact-the-bottom-line/#comment-2</link>
		<dc:creator>Beth Kanter</dc:creator>
		<pubDate>Sat, 19 Jan 2008 23:17:08 +0000</pubDate>
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		<description>I love that sentence 
&quot;Focus on the mission, measure what you can, and the money will follow. Impact is the bottom line.&quot;

I think that&#039;s what really smart nonprofits do.  Thanks for your extended ideas ...</description>
		<content:encoded><![CDATA[<p>I love that sentence<br />
&#8220;Focus on the mission, measure what you can, and the money will follow. Impact is the bottom line.&#8221;</p>
<p>I think that&#8217;s what really smart nonprofits do.  Thanks for your extended ideas &#8230;</p>
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